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Privacy Policy

Last updated: October 10, 2026

1. Introduction

Datæ ("we", "our", or "us"), operated by Coexist Media, is committed to protecting your privacy. This Privacy Policy explains what information we collect when you install and use our Shopify application, how we use and store it, who processes it on our behalf, and how it is deleted.

In short: Datæ fetches data from Shopify and your connected platforms on demand to answer the questions you ask. It does not sync or mirror your store. What it keeps is the conversation itself, your connection credentials, and your settings, for as long as you choose to keep them.

2. Information We Collect

2.1 Information from Shopify

When you install Datæ, we store:

  • Your shop domain
  • The name and email address of each staff member who opens the app, as provided by Shopify
  • Access tokens that let the app read your Shopify data
  • Your subscription plan and monthly token usage, for billing and limits

2.2 Third-Party Integration Data

When you connect a third-party service (Google Analytics, Google Search Console, Google Ads, Google Merchant Center, Klaviyo, Meta Ads, TikTok Ads, or Pinterest Ads), we store:

  • OAuth access and refresh tokens, or API keys, encrypted at rest
  • Account identifiers (property IDs, customer IDs, ad account IDs)

Metrics from these platforms are retrieved when a question or scheduled run needs them. They are not copied into a separate database, but any data returned in the course of a chat becomes part of that chat's transcript (see 2.3).

2.3 Chat Transcripts and Uploaded Files

Datæ stores each chat while it exists so you can revisit, search, and continue it. A transcript contains:

  • The questions you type and the skills you run
  • The assistant's answers, including scheduled digests and growth briefs it writes
  • The data the app's tools returned to produce those answers
  • Files you attach to a message (images, PDFs, spreadsheets, CSV and text files)

Because tools return what Shopify and your connected platforms return, a transcript may include personal details about your customers. For example, asking about a specific order can bring back the customer's name, email address, and shipping address, and that detail is then stored with the chat. You control this: you can delete any chat at any time, which removes its messages, tool results, and attachments.

2.4 Settings and Usage

  • Preferences such as digest schedules, alert thresholds, custom skills, folders, and your growth brief
  • Token usage per request, which is how plan limits are metered
  • Feedback you submit from within the app

3. How We Use Your Information

We use the information above to:

  • Answer your questions and run the skills you choose, by sending the relevant data to the AI model
  • Produce scheduled digests, alerts, and blog post drafts you have opted into
  • Connect to and retrieve data from the platforms you have linked
  • Meter token usage against your plan and handle billing through Shopify
  • Provide support and diagnose problems
  • Improve the product, using aggregate usage information rather than the content of your chats

We do not sell your data, and we do not use the content of your chats or your store data to train AI models.

4. Data Storage and Security

  • The application and its database are hosted on Fly.io; uploaded files are kept in object storage with the same provider
  • OAuth tokens and API keys are encrypted at rest
  • All data is transmitted over HTTPS
  • Access to production systems is restricted to the operator
  • The embedded app contains no advertising or analytics trackers (see section 6)

5. Processors and Third-Party Services

The following services process data on our behalf to deliver Datæ:

  • Shopify: store authentication, data access, and billing
  • Anthropic (Claude): the AI model. Your questions, relevant chat history, attached files, and the data tools return are sent to Anthropic's API to generate each answer. Under Anthropic's commercial terms this data is not used to train its models.
  • Fly.io: hosting, the database, and object storage for uploaded files
  • Resend: email delivery for digests and alerts, only when you enable email delivery

The following platforms exchange data with Datæ only when you choose to connect them, and only through the authorization you grant:

  • Google: Analytics, Search Console, Ads, and Merchant Center
  • Klaviyo: email and SMS marketing data
  • Meta, TikTok, and Pinterest: advertising data

Each service has its own privacy policy governing how it handles data. Disconnecting a platform in Settings deletes its stored credentials.

6. Analytics and Cookies

This public website (dataeapp.com, including the pricing and features pages) uses Google Analytics to understand how visitors find and use the site. Google Analytics sets cookies on this website only.

The embedded app inside your Shopify admin does not load Google Analytics or any other third-party analytics, tracking pixels, or advertising cookies. The only cookies it uses are those required by Shopify to keep you signed in. The demo video on the home page is served from YouTube's privacy-enhanced domain and loads only when you press play.

7. Data Retention and Deletion

7.1 While the app is installed

  • Chats, including their tool results and attachments, are kept until you delete them. Archiving a chat hides it; deleting it removes it.
  • Integration credentials are kept until you disconnect the platform or uninstall the app
  • Digests and scheduled run output are kept as chats, under the same rules
  • Token usage records are kept for billing history

7.2 When you uninstall

When you uninstall Datæ, Shopify notifies us immediately and we delete the app's access tokens for your store. Forty-eight hours later Shopify sends a shop redaction request, and on receiving it we delete all data associated with your shop: every chat and its transcripts, uploaded files, integration credentials, custom skills, digests, scheduled runs, your growth brief, and all preferences. If you reinstall within that window, your data is still there; after it, nothing is retained.

7.3 Customer redaction requests

When Shopify forwards a customer data erasure request for your store, we remove that customer's details from any stored chat content that matches the request. For a customer data access request, we identify the stored chats that mention the customer and provide that content to you on request so you can fulfil it; the only place customer data lives in Datæ is chat history.

8. Your Rights (GDPR, CCPA, and Similar Laws)

Depending on where you are, you may have the right to:

  • Access: request a copy of the data we hold about you
  • Rectification: correct inaccurate data
  • Deletion: have your data deleted (you can also do this yourself by deleting chats or uninstalling)
  • Portability: receive your data in a machine-readable format
  • Objection: object to certain processing of your data

To exercise these rights, contact us at the address below or use Shopify's privacy request tools, which reach us through the webhooks described in section 9.

9. Shopify Privacy Webhooks

Datæ implements the mandatory Shopify privacy webhooks:

  • customers/data_request: we identify the stored chat content that mentions the customer and make it available to you on request
  • customers/redact: we remove matching customer details from stored chat content
  • shop/redact: we delete all of a shop's data after uninstallation, as described in section 7.2

10. Children's Privacy

Datæ is a business tool and is not intended for use by individuals under 18 years of age. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will signal significant changes by updating the "Last updated" date above and, where appropriate, through a notice in the app.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

13. What We Do Not Do

For clarity:

  • We do not collect or store payment card information; billing is handled entirely by Shopify
  • We do not sync or mirror your product catalog, order history, or customer list; data is fetched when a question needs it, and only what is returned in a chat is kept with that chat
  • We do not sell or share your data with advertisers
  • We do not use your data to train AI models
  • We do not track you outside this website or inside your Shopify admin

This Privacy Policy is provided in compliance with GDPR, CCPA, and Shopify App Store requirements.